Acorns

Played a key role on the brand evolution team, driving consistency across digital marketing, growth campaigns, and product education.

The Acorns brand refresh has been rooted in the story of small beginnings and huge potentials. Acorns to oaks.

The Acorns Compound Interest Calculator

This was originally launched on the Acorns blog. It quickly became the highest-converting blog post which lead us to testing it on the homepage. Adding the calculator directly below the fold on the homepage won with an 11% increase in signups and 15% increase in customers linking their bank accounts.

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