StyleSeat Brand Refresh
I led the design, strategy, and implementation of the StyleSeat rebrand across all channels.
Embracing the Outlaw archetype, our approach challenged conventions and empowered both stylists and clients. By embodying boldness, rebellion, and individuality, we created a distinctive visual identity and user experience that resonates with our audience. The rebrand not only refreshed the StyleSeat brand but also reinforced its commitment to creating a platform where beauty professionals and their clients can break free from the ordinary and embrace their unique style journeys.
The Outlaw
The Outlaw
The Outlaw archetype reflects stylists as bold, rebellious creators who challenge the status quo and inspire clients to embrace their true selves.
I created this editorial collage style to elevate our Pro’s images and seamlessly blend stock and lower-quality photos into a vibrant, art-directed aesthetic. This approach makes every piece feel dynamic, premium, and distinctly branded.
Driving Results: How a Welcome Video Boosted Payment Conversions by 24%
A seamless in-app experience can make all the difference. I designed this welcome video pop-up for StyleSeat to get users excited about joining the community, resulting in a 24% increase in conversions of payment adoptions and a 22% lift in users completing their profile. Clear messaging, strategic design, and the right timing turned a simple interaction into a powerful growth driver.
Want to hear more?
Curious about my process? Reach out and let’s chat—I’d love to share more! Until then scroll to get a few more preview images of this rebrand project.